What We Do
Who We Are
Finn & Son is a creative studio helping people turn complex ideas into clear, engaging content and visual experiences.
We can help shape an idea, clarify the message, and create the materials people need to understand, use, or enjoy it.
Our work combines consultation, learning design, visual communication, illustration, and reusable creative systems.
Our Services
Learning Design & Materials
Explain complex concepts through structured, easy-to-follow content
Design learning materials, guides, and content systems
Combine visuals, narrative, and clarity to improve understanding
Structured Design & Visual Assets
Create branding, presentations, and marketing materials
Design clear, consistent visual assets for communication
Build reusable systems that scale across your content
Illustration & Painting
Digital and traditional illustration
Character, scene, and editorial illustration
Cohesive illustration libraries and visual systems for projects
Recent blog posts
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The bubble problem
Here’s something that happens in almost every team, eventually: shared jokes and humor. It’s great when there’s a shared reference, an in-joke, a moment where the room cracks up and the energy lifts and suddenly the idea feels sharp: edgy in exactly the right way, just provocative enough to get attention, clever enough to reward…
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The $1.4 Million Lesson from South Korea
In May 2026, Starbucks Korea launched a promotional campaign for a new large tumbler. They called it “Tank Day.” They scheduled it for May 18. They wrote copy with a certain slogan. Every single one of those decisions was a catastrophic mistake, and none of them needed to happen. What went wrong May 18 is…
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Just do it
Some years ago I joined a knowledge work automation software company partway through a refresh of their e-learning materials. The training already had a light fictional scenario running through it: one established character going through scenarios of using the product. My job was to help modernize the rest. I decided to run a little experiment…
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Unfortunate Poster, redesigned
Design Is Not Just About Intention In the previous post, I showed a very unfortunate community poster. Let’s continue from that. As designers, illustrators, and creators, we tend to think in terms of what we mean to communicate. We choose inclusive characters, warm language, and positive themes, and assume that if our intent is good,…
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Good Intentions, Bad Design
I came across a poster recently that stopped me in my tracks. “Participation – We belong to a family and a community, we should help each other grow in love and kindness.” The imagery featured four figures arranged in multiethnic harmony in a symmetrical formation, reaching toward one another on a round table. The intention…