Unfortunate design

The $1.4 Million Lesson from South Korea

AI, Blog, Design thinking, Unfortunate design / Finn

In May 2026, Starbucks Korea launched a promotional campaign for a new large tumbler. They called it “Tank Day.” They scheduled it for May 18. They wrote copy with a certain slogan. Every single one of those decisions was a catastrophic mistake, and none of them needed to happen. What went wrong May 18 is

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Good Intentions, Bad Design

AI, Blog, Design thinking, Negative Space, Unfortunate design / Finn

I came across a poster recently that stopped me in my tracks. “Participation – We belong to a family and a community, we should help each other grow in love and kindness.” The imagery featured four figures arranged in multiethnic harmony in a symmetrical formation, reaching toward one another on a round table. The intention

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